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Am 20. Juni 2013 wird im Vortragssaal des Kunsthauses Zürich eine Neuauflage der Tagung Social Media in Healthcare stattfinden. Um der Entwicklung des Marktes Rechnung zu tragen, wurde eine thematische Erweiterung auf Apps und Decision Support Systeme im Gesundheitswesen vorgenommen.

20. Juni 2013 | 9:00 – 17:00 Uhr | Vortragssaal Kunsthaus Zürich

Twitter Hashtag  #dshealth13

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08:30 Registrierung – Kaffee und Gipfeli
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09:00     Begrüssung & Intro; Dr. Eberhard Scheuer, Veranstalter

09:15     Persönliches Gesundheitsmanagement
             Stefano Santinelli, Leiter Health, Swisscom Group Related Businesses

09:45     Digitale Patientendienste und Digitale Adhärenz für Chronisch Kranke –  
             Wie ist die Weisheit der Masse hierfür nutzbar?
             Alexander Schachinger, healthcare42

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10:15     Pause
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10:45     Social als integrierter Bestandteil der Unternehmensstrategie anhand realer
             Praxisbeispiele: Wie man es schafft, mit Crowdsourcing und Collaboration
             einen echten Mehrwert aus der Nutzung sozialer Netze zu ziehen
             Andreas Nicklas, Director Business Development & Alliances EMEA, Lithium Technologies

11:15     Kritische Betrachtung der Anwendung von Sozialen Medien im
             Gesundheitswesen am Beispiel von Spitälern, Versicherungen und Pharma
             Anja Stagge, Digital meets Healthcare

11:45     Der Weg von biomedizinischen Sensoren zu Star Trek Medicine
             Jens Krauss, VP Systems CSEM, President of the Swiss Society of Biomedical Engineering

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12:15     Stehlunch
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13:30     Vom Routenplaner zur Anwendung im Gesundheitswesen
             Markus Dietrich, Director Healthcare, Netcetera AG – Wemlin

14:00     mHealth: Trends und Best Practice im Markt der mobilen Gesundheitslösungen
             Ralf Jahns, Managing Director, research2guidance

14:30     Dermatologie-Apps: Der Unterschied zwischen Spielzeug und seriöser Anwendung
             Prof. Dr. med. Günther Hofbauer, Leitender Arzt, Dermatologie, Universitätsspital Zürich
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15:00     Pause
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15:30     Social analytics und Monitoring im Internet und bei mobilen Apps
             Dr. Frank Hannich & Dr. Roger Seiler, Institut für Marketing Management,
             ZHAW School of Management and Law

16:00     Keynote zum Finale: Watson – from Jeopardy to Healthcare
             Bart de Witte, ALPS & CEE Healthcare Industry Leader, IBM

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Ab 16:45 Chill Out
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Firmen, die an Tagungspräsenz interessiert sind, kontaktieren bitte Eberhard Scheuer

Tagungspauschalen (Preise inkl. MwSt. 8%):

  • Regulär CHF 250.-
  • Studenten CHF 100.-

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