Schlagwörter

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Die Healthcare Socialmedia – Community ist weltweit aktiv. Soziale Netzwerke und die unterschiedlichen Aktivitäten in diesen Netzwerken haben dazu geführt, dass diese Vernetzung und der damit verbundene Austausch überhaupt erst möglich geworden ist.

Über Hashtags wird sich regelmäßig mit neueste Informationen rund um Themen wie Pharmamarketing, ePatient, Social Media Tools, Health Care und das Beziehungsmanagement zw. Patienten und Healthcare Professionals (HCP) ausgetauscht.

So werden regelmäßig Twitterchats abgehalten, bei denen wichtige Fragen gestellt und beantwortet werden.

  • Healthcare Socialmedia EU (#hcsmeu)
  • Healthcare Socialmedia ANZ (#hcsmanz)
  • Healthcare Socialmedia Global (#hcsmglobal)
  • Healthcare Socialmedia Spanien (#hcsmla)
  • Healthcare Socialmedia Asia (#hcsmasis)
  • Healthcare Socialmedia Canada (#hcsmca)
  • Healthcare Socialmedia Espania (#hcsmeuES)
  • Healthcare Socialmedia France (#hcsmfr)
  • Healthcare Socialmedia UK (#hcsmuk) 

Da neben dem Online-Austausch auch der persönliche Austausch wichtig ist, werden regelmäßig Barcamp initiiert, in denen die Professionalisierung rund um Social Media Tools und Healthcare weiter vorangetrieben wird.

Am 12. September 2011 findet das erste HCSMGLOBAL CAMP in Brighton mit folgenden Themen statt:

Session 1: Trust filters and health information

Patients need reliable, relevant, accessible, best-evidence, patient oriented health information. They seldom find it. Who can patients look to as trust filters of health information? That is to say, where are patients being directed in the first instance to look for health information? By whom are they being sent? What do they find? What is their response? What would a patient-designed health information trust filter look like?

Session 2: The evolution of the HCP-patient relationship

The health conversation needs strong representation from every constituency of interest. Patients are mobilizing across geographies in many different contexts, but the healthcare professional voice remains fragmented, and is arguably especially weak in areas of Europe compared to other geographies (cf. USA, Canada). In parallel, the nature of the dialogue between healthcare professionals and patients is evolving as the participatory medicine agenda gains momentum. How can healthcare professionals be encouraged to participate? Who are the leading voices? How can their best practice be disseminated? How is the evolution of the HCP-patient relationship improving health outcomes?

Session 3: Healthcare design, healthcare delivery: social media, the ideal, and the real

Whilst it is hard to conceive how health systems could be retooled from the ground up, we can not only imagine, but hopefully also realize in fact, how the design of SM tools can help to deliver substantive improvements to patient outcomes, and thereby lead the reform of health systems? How realistic are these aspirations? What examples of best practice can we point to? What tangible, real world improvements in outcomes for patients can we identify? (US now online)

Finale – Interactive Webcam / Twitter-driven session focusing on inclusion of hcsmglobal community members who are not attending in person.

Worth Digital
20 Middle Street
Brighton
BN1 1AL East Sussex
United Kingdom

Monday, September 12, 2011 from 8:30 AM to 5:00 PM (GMT)

Register: http://goo.gl/HS0Wg

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